What Should Be Included in an Email Marketing Knowledge Base?
An email marketing knowledge base should cover a wide range of topics to be truly effective. Here are some essential components: - Email Templates: Pre-designed layouts and structures for various types of emails such as newsletters, promotions, and transactional emails. - Best Practices: Guidelines on subject lines, personalization, segmentation, and A/B testing. - Compliance Information: Details on laws and regulations like the CAN-SPAM Act and GDPR. - Analytics and Metrics: Information on key performance indicators (KPIs) like open rates, click-through rates, and conversion rates. - Tools and Software: Recommendations for email marketing platforms and other tools that can aid in campaign management.