What Should Be Included in an Email Marketing Portfolio?
An effective email marketing portfolio should include the following elements:
1. Campaign Examples: Showcase a variety of email campaigns you’ve worked on, including newsletters, promotional emails, and automated sequences. 2. Metrics and Results: Provide data on open rates, click-through rates, conversion rates, and other relevant metrics to demonstrate the success of your campaigns. 3. Strategies and Tactics: Explain the strategies you used, such as segmentation, A/B testing, and personalization. 4. Design Samples: Include screenshots or links to email designs that highlight your ability to create visually appealing and effective emails. 5. Case Studies: Write detailed case studies that outline the challenges, solutions, and outcomes of specific campaigns. 6. Testimonials: Include testimonials from clients or employers that speak to your skills and professionalism.