When drafting a long term contract for email marketing, several key elements should be included:
Scope of Services: Clearly define the services to be provided, such as campaign creation, list management, analytics, and A/B testing. Pricing and Payment Terms: Outline the cost structure, including any discounts for long term commitments, and specify payment terms. Performance Metrics: Set benchmarks and KPIs to measure the success of the email marketing campaigns. Termination Clauses: Include conditions under which either party can terminate the contract, ensuring protection for both sides. Confidentiality: Ensure that any proprietary information or customer data is protected.