There are several reasons why businesses might choose long term contracts in email marketing:
Cost Efficiency: Often, long term contracts come with discounted rates or special pricing, making them more cost-effective compared to short term agreements. Consistency: Having a stable partnership with an ESP ensures consistent quality and strategy execution. Strategic Planning: Long term contracts allow for comprehensive and strategic planning of email marketing campaigns, leading to better results. Relationship Building: A long term partnership fosters better understanding and collaboration, as the ESP becomes more familiar with the business's brand and goals.