Several elements should be scrutinized during pre-send testing:
Design and Layout: Ensure that your email design is visually appealing and consistent across different devices and email clients. Links and CTAs: Verify that all hyperlinks and call-to-action buttons are functional and lead to the correct destinations. Content: Check for spelling and grammar errors and make sure that the content is relevant to the audience. Images: Ensure that all images are correctly displayed and have appropriate alt text. Subject Line and Preheader Text: Test different subject lines and preheader texts to see which ones yield better open rates.