What Should I Do If My Click-Through Rates Are Low?
Low click-through rates (CTR) often indicate that while recipients are opening your emails, they're not engaging with the content. To address this, ensure that your emails are visually appealing and mobile-friendly. Use clear and compelling call-to-action (CTA) buttons, and place them prominently within the email. A/B testing different formats and CTAs can help you determine what resonates best with your audience.