How to Measure the Success of Re-Engagement Emails?
To evaluate the effectiveness of your re-engagement emails, monitor the following metrics:
Open Rate: Indicates how many recipients opened your email. Click-Through Rate (CTR): Measures how many clicked on the links within your email. Conversion Rate: Tracks how many completed the desired action, such as making a purchase. Unsubscribe Rate: Helps gauge if your re-engagement efforts are resonating or causing recipients to opt-out. List Clean-Up: The number of inactive subscribers who were successfully re-engaged or removed from your list.