Key components of an effective email marketing emergency plan should include:
Contact List Management: Ensure you have up-to-date contact information for your team and service providers. Crisis Communication Strategy: Pre-drafted emails and messages to communicate with subscribers during an emergency. Technical Support: Access to technical support for resolving issues swiftly. Backup Systems: Ensure you have backup copies of your contact lists, email templates, and essential data. Compliance Procedures: Updated knowledge of legal requirements to ensure compliance even during emergencies.