Once you have collected reviews, the next step is to effectively feature them in your email campaigns: - Visual Appeal: Use visually appealing design elements to highlight reviews. This includes using quotes, star ratings, and customer photos where possible. - Placement: Place reviews strategically within your email. The top or middle sections are ideal spots as they catch the reader’s eye without overshadowing your main message. - Variety: Showcase a mix of short quotes and detailed testimonials. This caters to different reader preferences and keeps the content engaging. - Contextual Relevance: Ensure the reviews you feature are relevant to the product or service you are promoting in the email. This increases the chances of resonating with your audience.