To preserve credibility, avoid practices that can damage your reputation. These include:
1. Spamming: Sending unsolicited emails or overwhelming your subscribers with too many messages. 2. Misleading Information: Providing false or exaggerated claims that can erode trust. 3. Inconsistent Sending Patterns: Irregular email schedules can confuse recipients and reduce engagement. 4. Neglecting Feedback: Failing to listen to and address subscriber feedback can harm your relationship with your audience.