A comprehensive review should cover several critical areas:
Deliverability Rates: Ensure that your emails are reaching the inbox and not getting caught in spam filters. Open Rates: Measure how many recipients are opening your emails to assess the effectiveness of your subject lines. Click-Through Rates (CTR): Track how many recipients are clicking on the links within your emails to gauge engagement. Bounce Rates: Monitor the percentage of undelivered emails to identify and remove invalid addresses. Unsubscribe Rates: Keep an eye on the number of people opting out to understand if your content is resonating.