schedule regular checks

What Should You Check Regularly?

A comprehensive review should cover several critical areas:
Deliverability Rates: Ensure that your emails are reaching the inbox and not getting caught in spam filters.
Open Rates: Measure how many recipients are opening your emails to assess the effectiveness of your subject lines.
Click-Through Rates (CTR): Track how many recipients are clicking on the links within your emails to gauge engagement.
Bounce Rates: Monitor the percentage of undelivered emails to identify and remove invalid addresses.
Unsubscribe Rates: Keep an eye on the number of people opting out to understand if your content is resonating.

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