There are several reasons why data archiving is crucial in email marketing:
1. Improved Performance: Archiving old data can significantly enhance the performance of your email marketing platform by reducing the load on primary databases. 2. Cost Reduction: Storing inactive data in a more cost-effective storage solution can help reduce overall data management costs. 3. Compliance and Legal Requirements: Archiving helps in maintaining data for compliance purposes, ensuring that you adhere to legal requirements related to data retention. 4. Enhanced Data Management: It helps in organizing and managing data more efficiently by separating active data from inactive data.