When a service outage occurs, follow these steps to manage the situation effectively: - Stay Informed: Check your ESP’s status page or contact their support team to understand the scope and expected duration of the outage. - Communicate Internally: Inform your marketing team and other stakeholders about the outage and its potential impact on ongoing campaigns. - Pause Campaigns: If possible, pause your campaigns to avoid sending emails that may get lost or delayed. - Use Alternative Channels: Leverage social media, SMS, or other communication channels to keep your audience informed.