Preparation is crucial to mitigate the impact of service outages. Here are some strategies: - Choose a Reliable ESP: Opt for a provider with a strong track record of uptime and reliability. - Backup Plans: Have a backup ESP or a secondary method of communication in place. - Regular Updates: Stay informed about your ESP’s maintenance schedules and any potential service disruptions. - Data Backup: Regularly back up your email lists and campaign data to avoid loss during an outage.