If you do experience downtime, here are some steps to take:
1. Communicate with Your Audience Inform your audience about the downtime and provide updates on the situation. Transparency helps in maintaining trust and managing expectations.
2. Identify the Cause Work with your ESP and technical team to identify the cause of the downtime. Understanding the root cause is essential for preventing future occurrences.
3. Implement Solutions Once the cause is identified, implement the necessary solutions to resolve the issue. This may involve technical fixes, changes in your email strategy, or switching to a more reliable ESP.
4. Review and Learn After the issue is resolved, review the incident to learn from it. Document what happened, how it was resolved, and what steps will be taken to prevent similar issues in the future.