How to Measure the Effectiveness of Graphics in Emails?
To gauge the effectiveness of your graphics, you can track various [email marketing metrics](#), such as: - Open Rates: Compare open rates of emails with and without graphics to determine their impact. - Click-Through Rates (CTR): Track how graphics influence the number of clicks on links and call-to-action buttons. - Conversion Rates: Measure the ultimate impact on conversions, such as purchases or sign-ups, to evaluate the ROI of your graphics.