A re-engagement email should be concise, engaging, and focused on encouraging subscribers to take action. Key elements to include are:
Personalized Greeting: Address the subscriber by their name to make the email feel more personal. Clear Call-to-Action (CTA): Include a prominent and compelling CTA that encourages subscribers to re-engage, such as "Come Back," "We Miss You," or "Reactivate Your Subscription." Incentives: Offer a special discount, free trial, or exclusive content to entice inactive subscribers to re-engage. Value Proposition: Remind subscribers of the value they get from your emails and why they should stay subscribed. Easy Opt-out Option: Provide an easy way for subscribers to unsubscribe if they are no longer interested, which helps maintain a healthy email list.