How to Measure the Success of a Re-engagement Campaign?
To measure the success of your re-engagement campaign, you should track key metrics such as:
Open Rates: The percentage of inactive subscribers who opened your re-engagement emails. Click-through Rates (CTR): The percentage of subscribers who clicked on links within your re-engagement emails. Conversion Rates: The percentage of subscribers who took a desired action, such as making a purchase or reactivating their subscription. Unsubscribe Rates: The percentage of subscribers who chose to unsubscribe after receiving your re-engagement emails. List Hygiene: The overall improvement in the quality and engagement of your email list after the campaign.