What Should You Include in an Email Marketing Audit?
An effective audit should cover the following key areas:
Email List Quality: Evaluate your subscriber list for accuracy and relevance. Identify inactive subscribers and consider strategies for re-engagement or removal. Content Analysis: Review the quality, relevance, and value of your email content. Ensure the content aligns with your brand voice and resonates with your audience. Design and Usability: Examine the design elements of your emails, including layout, visual appeal, and mobile responsiveness. Ensure a seamless user experience across all devices. Deliverability: Check your emails' ability to reach the inbox rather than the spam folder. Analyze bounce rates, spam complaints, and sender reputation. Engagement Metrics: Assess key performance indicators (KPIs) such as open rates, click-through rates (CTR), and conversion rates to gauge the effectiveness of your campaigns. Compliance: Ensure your email marketing practices comply with regulations like GDPR and CAN-SPAM.