When auditing your emails, several key areas need to be examined:
Subject Lines: Are they compelling and relevant to your audience? Content Quality: Is your content engaging, informative, and valuable? Design and Layout: Does your email have a clean, visually appealing design? Call to Action (CTA): Are your CTAs clear and effective? Deliverability: Are your emails reaching the inbox or landing in the spam folder? Metrics and Analytics: Are you tracking the right metrics to gauge performance? Compliance: Are your emails compliant with regulations like GDPR and CAN-SPAM?