What Should You Look For in an Email Marketing Code Review?
Reviewing code for email marketing involves multiple factors. Here are some critical areas to focus on:
HTML Structure: Ensure that your HTML is clean, semantic, and well-organized. Nested tables are often used in email design, and they must be properly nested and closed. CSS Compatibility: Inline CSS is recommended for emails due to inconsistent support for external stylesheets across email clients. Check that all styles are inlined properly. Responsive Design: Verify that your email is mobile-friendly. Use media queries effectively to adapt the layout for different screen sizes. Alt Text for Images: Ensure that all images have descriptive alt text to improve accessibility and provide context if images don’t load. Load Time: Optimize images and minimize code to ensure that your email loads quickly. Excessive load times can lead to higher bounce rates. Spam Compliance: Check that your email complies with anti-spam laws like CAN-SPAM or GDPR. This includes having an unsubscribe link and the sender’s physical address.