Several key elements should be monitored in your email marketing efforts, including:
Open Rates: This indicates how many people are opening your emails. A decline could signal issues with your subject lines or sender reputation. Click-Through Rates (CTR): This measures the effectiveness of your email content and CTAs. Low CTRs might mean your content isn't resonating with your audience. Bounce Rates: High bounce rates suggest problems with your email list quality or deliverability issues. Unsubscribe Rates: A rising trend in unsubscribes can indicate dissatisfaction with your content or frequency. Conversion Rates: This tells you how effective your emails are at driving desired actions, like purchases or sign-ups.