Knowing when to take action is as important as knowing what to monitor. Here are some scenarios where immediate action is required:
Sudden Drop in Open Rates: If you notice a sudden drop, it could be due to a poor subject line or deliverability issues. Analyze the recent changes to identify the cause. High Unsubscribe Rates: If many subscribers are opting out, it may be time to review your content strategy or email frequency. Increased Bounce Rates: This could indicate issues with your email list. Consider cleaning your list to remove invalid or inactive email addresses.