A successful campaign manager should have a mix of technical, creative, and analytical skills, including:
Email Marketing Platforms: Proficiency in tools like Mailchimp, HubSpot, and Constant Contact. Data Analysis: Ability to interpret data and metrics to make informed decisions. Content Creation: Strong copywriting and design skills to develop compelling emails. Project Management: Excellent organizational skills to manage multiple campaigns simultaneously. A/B Testing: Experience with testing different email elements to optimize performance. Compliance Knowledge: Understanding of legal requirements and best practices in email marketing.