What are the Key Responsibilities of a Campaign Manager?
The key responsibilities of a campaign manager in email marketing include:
Strategy Development: Crafting a comprehensive email marketing strategy that aligns with overall business goals. Content Creation: Working with copywriters and designers to develop engaging email content and visuals. Segmentation: Utilizing data to segment email lists for targeted messaging. Automation: Setting up and managing email automation workflows to nurture leads and customers. Analytics and Reporting: Monitoring campaign performance and generating reports to assess the effectiveness of email campaigns. Compliance: Ensuring all email campaigns comply with relevant regulations such as GDPR and CAN-SPAM.