What Specific Features of IBM Watson NLU Are Useful for Email Marketing?
IBM Watson NLU offers several features that are particularly useful for email marketing:
Sentiment Analysis: Understand the emotions and opinions expressed in emails, helping to gauge customer satisfaction and response. Keyword Extraction: Identify the most relevant terms and phrases in customer communications to tailor content more effectively. Entity Recognition: Recognize specific entities like names, locations, and organizations mentioned in emails, allowing for more personalized messaging. Category Classification: Automatically classify emails into categories, helping to organize and prioritize responses.