Data Cleaning This step involves removing invalid, duplicate, or outdated email addresses from your list. Tools like email verification services can automate this process, ensuring that your list is clean and accurate.
Segmentation Segmentation involves dividing your email list into smaller, targeted groups based on specific criteria such as demographics, purchase history, or engagement levels. This allows you to send more personalized and relevant content to each segment.
Normalization Normalization ensures that data is consistent across your email list. This involves standardizing formats, such as converting all email addresses to lowercase or ensuring that all phone numbers follow a specific format.
Enrichment Data enrichment involves adding additional information to your email list to enhance personalization. This could include appending data such as location, purchase behavior, or social media activity.