What Steps Can You Take to Improve Your Brand's Email Reputation?
Improving your brand’s email reputation requires a strategic approach:
Segment Your Audience: Tailor your messages to different segments of your audience to ensure relevance and engagement. Personalize: Personalized emails tend to perform better. Use recipient names and tailor content based on their preferences and behavior. Optimize for Mobile: Ensure your emails are mobile-friendly, as a significant portion of email opens occur on mobile devices. Test and Optimize: Regularly test different elements of your emails, such as subject lines, content, and send times, to find what works best for your audience. Comply with Regulations: Make sure your emails comply with regulations like GDPR and CAN-SPAM to avoid penalties and maintain trust.