Marketers should take several steps to ensure they properly handle consent withdrawal requests:
Make Unsubscribing Easy: Ensure that your unsubscribe link is clearly visible and easy to use. Immediate Action: Act on unsubscribe requests as soon as they are received. Most regulations require you to process these requests within a certain timeframe. Confirmation: Send a confirmation email to let the recipient know their request has been processed. Update Lists: Regularly update your email lists to remove unsubscribed users.