What Steps Should You Take to Clean Your Subscriber List?
Identify Inactive Subscribers Start by identifying subscribers who haven't engaged with your emails over a certain period, typically six months to a year. These are your inactive subscribers.
Send Re-engagement Campaigns Before removing inactive subscribers, try sending a re-engagement campaign. This can help you determine if they are still interested in your content. Offer a special incentive or ask them to update their preferences.
Remove Hard Bounces and Invalid Emails Hard bounces occur when an email cannot be delivered due to a permanent reason, such as an invalid email address. Removing these addresses from your list is essential to maintain good sender reputation.
Segment Your List Segmenting your list allows you to send more targeted and relevant content to different groups of subscribers. This can help reduce inactivity and improve engagement rates.
Use Double Opt-In Implementing a double opt-in process ensures that the subscribers on your list have confirmed their interest in receiving your emails. This can help reduce the number of invalid email addresses and improve overall engagement.