What Strategies Can Be Used for Selective Recovery?
Once the inactive subscribers have been identified, several strategies can be implemented to re-engage them:
Personalized Content: Tailor the content to the interests and behaviors of the inactive segment. Use personalization techniques like including the subscriber's name, recommending products based on past purchases, or addressing specific preferences. Re-Engagement Campaigns: Create a series of emails specifically designed to win back inactive subscribers. These emails can include special offers, exclusive content, or simply a message asking if they still want to receive emails. Surveys and Feedback: Sometimes, the best way to understand why subscribers have become inactive is to ask them directly. Sending a survey or feedback form can provide valuable insights into what changes might be needed. Incentives: Offering discounts, free trials, or other incentives can be an effective way to encourage inactive subscribers to re-engage with your content.