How to Measure the Success of Selective Recovery Campaigns?
To determine the effectiveness of your selective recovery efforts, it's important to track key performance indicators (KPIs). Some of the KPIs to monitor include:
Re-Engagement Rate: The percentage of inactive subscribers who begin to engage with your emails after the recovery campaign. Open Rate: The percentage of recovered subscribers who open your emails. Click-Through Rate (CTR): The percentage of recovered subscribers who click on links within your emails. Conversion Rate: The percentage of recovered subscribers who complete a desired action, such as making a purchase. Unsubscribe Rate: The percentage of subscribers who opt out after receiving your re-engagement emails.