Maintaining a clean email list is crucial for several reasons:
Email deliverability: High bounce rates can negatively impact your sender reputation, making it more likely that your emails will end up in spam folders. Cost efficiency: Many email service providers charge based on the number of subscribers. Removing inactive or invalid emails can save money. Legal compliance: Anti-spam laws, like the CAN-SPAM Act and GDPR, require marketers to honor unsubscribe requests and manage their lists responsibly.