What Strategies Can You Use to Re-engage Inactive Accounts?
A re-engagement campaign can help win back inactive subscribers. Here are some effective strategies:
Personalized Content: Tailor your emails to include personalized recommendations or offers based on past behavior. Incentives: Offer discounts, free trials, or exclusive content to entice inactive subscribers to re-engage. Surveys: Send a survey email to understand why they became inactive and what might bring them back. Exclusive Updates: Share upcoming product launches, special events, or insider news to spark interest.