If re-engagement efforts fail, it may be time to remove inactive accounts to maintain a clean and engaged subscriber list. Here are some guidelines:
Time-Based Criteria: If a subscriber has been inactive for more than 6-12 months despite re-engagement attempts, consider removing them. Multiple Attempts: After 2-3 unsuccessful re-engagement campaigns, itâs likely that the subscriber is no longer interested. Cost-Benefit Analysis: Weigh the costs of keeping the inactive accounts against the potential benefits if they were to re-engage.