How Do Large Companies Measure the Success of Email Marketing Campaigns?
Success is measured using key metrics such as:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. Conversion Rate: The percentage of recipients who take a desired action, like making a purchase. Bounce Rate: The percentage of emails that could not be delivered. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.