There are several key elements you should consider testing in your email campaigns:
Subject Lines: Test different lengths, tones, and keywords to see what drives more opens. Content: Experiment with various types of content, such as text, images, and videos. CTAs: Try different wording, colors, and placements to increase click-through rates. Send Times: Test different days and times to see when your audience is most responsive. Personalization: Assess the impact of personalized greetings and tailored content on engagement.