Click fraud can be perpetrated by various parties, including:
Competitors: They may engage in click fraud to deplete your marketing budget. Publishers: Some unscrupulous publishers might inflate clicks to generate higher revenue from advertisers. Click Farms: These are organized groups of individuals who are paid to click on links within emails to artificially inflate metrics. Automated Bots: Bots can be programmed to click on links in emails, creating an illusion of engagement.