editorial calendars

What to Include in an Editorial Calendar?

An effective editorial calendar should include:
Email Topics: Clearly defined topics or themes for each email.
Send Dates: Specific dates for each email send.
Content Creators: Designate who will create and approve the content.
Audience Segments: Target segments for each email campaign.
Call-to-Actions (CTAs): The primary actions you want recipients to take.
Key Performance Indicators (KPIs): Metrics to measure the success of each campaign, such as open rates and click-through rates.

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