What is the Role of a Content Writer in Email Marketing?
A content writer in email marketing is responsible for creating engaging, relevant, and persuasive copy that encourages recipients to take desired actions, such as making a purchase, signing up for a webinar, or subscribing to a newsletter. They play a crucial role in crafting the subject lines, body content, call-to-actions (CTAs), and even the preheader text, ensuring that every element of the email works harmoniously to achieve the campaign's objectives.