marketing strategist

What Tools are Essential for an Email Marketing Strategist?

Several tools can help an email marketing strategist succeed:
- Email Service Providers (ESPs): Platforms like Mailchimp and Constant Contact for managing campaigns.
- Analytics Tools: Google Analytics and other platforms to track and measure performance.
- A/B Testing Tools: Optimizely or VWO for conducting tests.
- Design Tools: Canva or Adobe Spark for creating visually appealing content.
- Compliance Tools: Tools to ensure GDPR and CAN-SPAM compliance.

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