What Tools are Essential for an Email Marketing Strategist?
Several tools can help an email marketing strategist succeed:
- Email Service Providers (ESPs): Platforms like Mailchimp and Constant Contact for managing campaigns. - Analytics Tools: Google Analytics and other platforms to track and measure performance. - A/B Testing Tools: Optimizely or VWO for conducting tests. - Design Tools: Canva or Adobe Spark for creating visually appealing content. - Compliance Tools: Tools to ensure GDPR and CAN-SPAM compliance.