What Tools Can Be Used to Gather Concrete Evidence?
Various tools can help you gather and analyze data to provide concrete evidence of your email marketing success:
Google Analytics: Track the traffic and conversions driven by your email campaigns. Email Service Providers (ESPs): Platforms like Mailchimp, Constant Contact, and Sendinblue offer built-in analytics to track opens, clicks, and more. A/B Testing Tools: Tools like Optimizely and VWO can help you test different versions of your emails to see which performs better. Customer Relationship Management (CRM) Systems: Platforms like Salesforce and HubSpot can provide deeper insights into customer behavior and campaign performance.