There are several key metrics that you should monitor to make data-driven decisions:
Open Rate: The percentage of recipients who open your email. This helps you gauge the effectiveness of your subject lines. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. This indicates how engaging your content is. Conversion Rate: The percentage of recipients who take a desired action, such as making a purchase or signing up for a webinar. Bounce Rate: The percentage of emails that could not be delivered. This helps you identify issues with your email list. Unsubscribe Rate: The percentage of recipients who opt out of your email list. High unsubscribe rates can indicate irrelevant or too frequent emails.