increased click through rates:

What Metrics Should You Track Alongside CTR?

While CTR is crucial, it shouldn’t be viewed in isolation. Track these additional metrics to get a comprehensive view:
Open Rate: Measures the percentage of recipients who opened your email.
Conversion Rate: The percentage of recipients who completed a desired action after clicking through.
Bounce Rate: Indicates the percentage of emails that were not successfully delivered.
Unsubscribe Rate: Tracks the percentage of recipients who opted out of your email list.

Frequently asked queries:

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How to Increase CTR in Email Marketing?
What Metrics Should You Track Alongside CTR?
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