crisis communication strategy

How Should You Communicate During a Crisis?

During a crisis, your communication should be:
1. Timely: Speed is crucial. Delayed communication can worsen the situation.
2. Transparent: Be honest about what happened, the steps you're taking to address it, and how it affects your customers.
3. Empathetic: Show empathy and understanding towards those affected.
4. Consistent: Ensure that all communications across different channels are consistent.
5. Informative: Provide actionable information and clear next steps.

Frequently asked queries:

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