set clear objectives

What Types of Objectives Should You Set?

Different businesses may have different email marketing objectives based on their unique needs. However, common objectives often include:
Increasing Brand Awareness: Use email campaigns to introduce your brand to new audiences or remind existing customers about your offerings.
Boosting Sales: Directly aim to increase sales through promotional emails, discounts, and special offers.
Customer Retention: Focus on retaining existing customers by sending personalized and relevant content.
Driving Traffic: Use emails to drive traffic to your website, blog posts, or other online platforms.
Building Subscriber Lists: Grow your email list by encouraging sign-ups through various channels.

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