There are several types of tests you can execute in email marketing:
- A/B Testing: This involves splitting your audience into two groups and sending different versions of an email to each group. Common elements to test include subject lines, call-to-action buttons, and email designs.
- Multivariate Testing: Unlike A/B testing, which tests one variable at a time, multivariate testing examines multiple variables simultaneously. This can provide more comprehensive insights but requires a larger audience for accurate results.
- Split Testing: Similar to A/B testing, but it can involve more than two versions of an email. This is useful for testing more than one variable or a combination of variables.