execute tests

How to Choose What to Test?

Choosing what to test depends on your campaign goals and the specific challenges you're facing. Here are some common areas to consider:
- Subject Lines: Test different subject lines to see which one generates higher open rates.
- Email Content: Experiment with different types of content, such as text versus images, to see what resonates more with your audience.
- Call-to-Action (CTA): Test different CTAs to determine which one drives more clicks and conversions.
- Send Time: Vary the times at which you send your emails to see when your audience is most engaged.

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