There are several types of unexpected rewards that can be incorporated into email marketing strategies:
1. Exclusive Discounts: Offering a surprise discount can compel customers to make a purchase they were considering but hadn't committed to yet. 2. Personalized Recommendations: Sending customized product recommendations based on past behavior can make the recipient feel understood and valued. 3. Early Access: Granting early access to new products or sales can make subscribers feel like VIPs. 4. Content Upgrades: Providing additional valuable content, such as eBooks or whitepapers, can enhance the reader's experience. 5. Contests and Giveaways: Announcing a surprise contest or giveaway can boost excitement and engagement.