How Can You Segment Your Email List for Better Results?
List segmentation is crucial for the success of any email marketing campaign. For back to school, consider segmenting your list by:
- Demographics: Age, location, and occupation can help tailor your message. - Behavioral Data: Prior purchases, browsing history, and engagement with previous emails. - Interests: Preferences indicated through surveys or sign-up forms. - Timing: Send emails based on when recipients are most likely to open them.